Marketing Director / Chief Marketing Officer
Meaning of Eduvos
The word Eduvos comes from the concept of your education. The “Edu” part of Eduvos talks about education and taking custodianship and responsibility. The “Vos” part of Eduvos talks about you, yourself, and your best self. The combination of Edu and Vos talks about taking responsibility for your education and making the best choice for yourself. Your education is your future.
Scope and scale
Eduvos is one of South Africa’s largest independent private higher education institutions with 12 campuses across the country and many international students. Eduvos offers 27 degrees in humanities, arts, business, science and law. We offer Bachelors Degrees, Honours Degrees, Higher Certificates and Pre-degree programmes that enable access to education.
Eduvos educational philosophy
Our educators believe in building skills for the future and enabling students to take up careers in a volatile, uncertain, chaotic, and ambiguous world. Our education is designed to create a deep understanding of an area, supporting skills development through practical application, and challenging thinking to allow for adaptation to new possibilities.
Type of position:
Location:
Midrand / Tyger Valley
Description:
Eduvos is looking to employ the services of a Marketing Director/ Chief Marketing Officer based at our Midrand or Tyger Valley campus.
The Marketing Director / CMO is responsible for developing and executing the company's overall marketing strategy through delivering on Eduvos growth strategy, leading a high-performing Marketing function, and building a brand that delivers demonstrable value. This position will form part of the Eduvos Senior Leadership Team.
This position is aimed at providing mutual value on digital channels across the full customer journey, adapting the team to advance cross-functional operating models, activating customer benefits of brand investments and working closely with other senior leaders to determine and market new products.
Minimum qualification:
- A graduate marketing qualification plus relevant post graduate qualification, preferably a master’s degree (or above) in Marketing, or an MBA
Experience:
As the Chief Marketing Officer / Marketing Director you will be primarily responsible for the following:
Accountability Areas:
- At least 10 years marketing management experience
- At least five years’ marketing experience within the Professional Services, Services or Higher Education industry
- Know-how and proven experience in running a full-scale in-house marketing service that is fully integrated with the Sales and Product Development functions
As the Chief Marketing Officer / Marketing Director you will be primarily responsible for the following:
Accountability Areas:
- Operating and Financial results:
- Accountable for the performance of Marketing
- Brand performance and sentiment
- Internal communications
- Alumni growth and affiliation
- Public relations
- Corporate identity and marketing collateral
- Events
- Management:
- Budgets and resource management
- Strategic measurement and KPI’s
- Marketing strategy implementation, monitoring, control and corrective action
- Marketing related reporting
- Cross-functional collaboration
- Marketing functional workflow, alignment and communication
- Marketing function escalations, decisions and problem solving
- Vendor selection and landscape
- Drive marketing innovation to lead or respond to market disruption
- Lead the development of a marketing tech roadmap and capabilities
- Operational best practices
- Marketing function operational efficiency and innovation
- Marketing organisational structure and effectiveness
- Leading a high performing marketing function:
- Create a marketing strategy to support business growth and sustainability
- Brand strategy, values and positioning
- Connect brand health to experience and business outcomes
- Contribution to Eduvos strategy and Senior Leadership Team effectiveness
- Talent acquisition, selection and onboarding
- Driving high performance within the marketing team through performance management
- Skill levels training, development and coaching
- Marketing function culture, climate and change
- Reward and recognition
- Stakeholder engagement and communications:
- Internal and external stakeholder engagement and management / collaboration
- Working knowledge of digital marketing (e.g. paid media, SEO, analytics, UX)
- Financial management skills
- In-depth knowledge of creative marketing function
- Competent in using marketing systems (e.g. CRM, web languages and design tools)
- Knowledge of a wide range of marketing techniques and concepts
- Well-developed presentation skills
- Extensive knowledge of the higher education market will be advantageous
Please send your comprehensive CV to recruitment@eduvos.com.
Closing date: 15 March 2023
The Applicant is advised that any Personal Information requested throughout the recruitment process will only be used by Eduvos (Pty) Ltd (“Eduvos”) for the purposes of recruiting and assessing the Applicant for the position applied for at Eduvos. For more information, please refer to Eduvos’s privacy policy (https://www.eduvos.com/privacy-policy/).
By Providing Eduvos (Pty) Ltd (“Eduvos”) with the Personal Information requested throughout this recruitment process, the Applicant will be deemed to have provided his/her consent and authorisation (required by the Protection of Personal Information Act, 4 of 2013) to Eduvos for the purposes of recruitment (as more fully set out above).
The Applicant is advised that any Personal Information requested throughout the recruitment process will only be used by Eduvos (Pty) Ltd (“Eduvos”) for the purposes of recruiting and assessing the Applicant for the position applied for at Eduvos. For more information, please refer to Eduvos’s privacy policy (https://www.eduvos.com/privacy-policy/).
By Providing Eduvos (Pty) Ltd (“Eduvos”) with the Personal Information requested throughout this recruitment process, the Applicant will be deemed to have provided his/her consent and authorisation (required by the Protection of Personal Information Act, 4 of 2013) to Eduvos for the purposes of recruitment (as more fully set out above).
Contact:
Send completed CV and qualifications to with reference Marketing Director / Chief Marketing Officer - - Midrand / Tyger Valley:
Recruitment Team
recruitment@eduvos.com
Closing Date:
15 March 2023
