Bachelor of Commerce in Marketing Management

Programme overview:

Second Intake for 2024 is accepting late applications until 20th of May.
Apply Now!
Bachelor of Commerce in Marketing Management next start date Next start date: 22 July 2024
30 September 2024
21 February 2025
15 May 2025
Next New Students Orientation Date:
16 July 2024
Bachelor of Commerce in Marketing Management study mode Study Mode:
Campus Full Time
Bachelor of Commerce in Marketing Management study mode Campuses:

Remote and distant students join a campus where the programme is offered
Bachelor of Commerce in Marketing Management duration Duration:
Minimum: 3 years
Maximum: 5 years
Bachelor of Commerce in Marketing Management support Support: Fully supported

Programme details:

NQF Level 7 | Commerce and Law | Degree | Degree: Bachelor of Commerce in Marketing Management | Saqa Id: 120727

Do you know your market? The Bachelor of Commerce in Marketing Management prepares you for work in the exciting world of marketing and is an excellent foundation for careers in commerce, retail and advertising.

You will develop broad and intense theoretical and practical understanding of the marketing environment, consumer behaviour, market research and marketing management. The core subject areas include Business Management, Economics and pure Marketing, as well as more specific marketing modules such as Internet, Retail and Channel Marketing and Product and Promotion Management. Because of our qualification’s unique emphasis on application, you will also select, conduct and present a research project and complete Work Integrated Learning (WIL) in your third year. Over and above these core modules, you will cover equally important topics like Business English, Computer Skills, Financial Accounting, Project Management and Research Methodology.

We attribute much of the success of our degree programme to our unique limitless learning approach, which consists of interactive lecture-led learning, smaller classes and the use of technology. We have highly dedicated and experienced teaching staff and a curriculum that is relevant, career orientated and ahead of trends. This blended approach ensures that you gain essential skills for the modern workplace, such as critical and innovative thinking, self-management, collaborating in teams and communicating effectively.

More information:

Entry requirements
• You need a South African National Senior Certificate (NSC) with Bachelor degree entry or an equivalent foreign secondary qualification on an NSC level with Bachelor degree entry approved by Universities South Africa (USAf).
• If you have an international school-leaving certificate, you need to provide a certificate of exemption issued by Universities South Africa (USAf).
• You should have successfully completed the relevant Eduvos foundation programme. On successful completion of the foundation programme, students are required to apply to Universities South Africa (USAf) for a certificate of exemption in order to be admitted to a degree programme.
• You should have successfully completed a relevant higher certificate qualification. On successful completion of the higher certificate, students are required to apply to Universities South Africa (USAf) for a certificate of exemption in order to be admitted to a degree programme.
• You need 25 or more Eduvos points.
From R67 400 per year (based on full settlement payment option) - excluding hardware/software requirements. Please consult the fee structure for additional information.

Eduvos offers flexible payment options

Programme accreditation
• Accredited by the Higher Education Quality Committee (HEQC) of the Council on Higher Education (CHE).
• Registered with the South African Qualifications Authority (SAQA)
Possible career options
Find a balance between creativity and business success.

The career choices for you, as a Bachelor of Commerce in Marketing

Management graduate, are varied and employment options include:
• Advertising: sales, consulting, management 
• Marketing: analysis, consulting, management
• Media planning
• Research
• Sales
• Market Research
This qualification is offered at the following campuses


International students

International students are welcome to apply for this programme.

For international student requirements please kindly check International Students Admissions

Calling all students from Angola, Bahamas, Bahrain, Bangladesh, Barbados, Belize, Botswana, Brunei, Burundi, Cambodia, Cameroon, Canada, Colombia, Cyprus, Democratic Republic of Congo, Dominica, Eritrea, Eswatini, Ethiopia, Fiji, Gabon, Gambia, Ghana, Grenada, Guyana, India, Ireland, Israel, Italy, Jamaica, Jordan, Kenya, Kiribati, Kuwait, Lesotho, Liberia, Malawi, Malaysia, Maldives, Malta, Marshall Islands, Mauritius, Micronesia, Mozambique, Myanmar, Namibia, Nauru, Netherlands, Nigeria, Oman, Pakistan, Palau, Papua New Guinea, Philippines, Qatar, Rwanda, Saint Lucia, Samoa, Seychelles, Sierra Leone, Singapore, Solomon Islands, South Africa, South Sudan, Sri Lanka, Sudan, Swaziland, Tanzania, Tonga, Trinidad and Tobago, Tuvalu, Uganda, Uganda, United Arab Emirates, United Kingdom, United States, Vanuatu, Zambia, Zimbabwe.

Qualification structure
This is an outline of the modules for this qualification per level.

Data for intake starting: 22 July 2024

    Bachelor of Commerce in Marketing Management - Year 1
    Admission Fee (ADMIN3-B00) - Admission
    Business Management 1B (COBMB1-B11) - Core
    Marketing 1 (COMKA1-B22) - Core
    Business Management 1A (COBMA1-B33) - Core
    Mathematics for Commerce (COMMA1-B44) - Core
    Business Management 1B (COBMB1-B11) - Core
    Economics 1B (COECB1-B11) - Fundamental
    Consumer Behaviour (COCBA1-B11) - Fundamental
    Quantitative Techniques (COQTA1-B22) - Fundamental
    Economics 1A (COECA1-B33) - Fundamental
    Computer Skills (ITSKA1-B33) - Fundamental
    Business Law (LWBLA1-B44) - Fundamental
    Business English (HUBEA1-B44) - Fundamental
    Introduction to Financial Accounting (COIAA1-B22) - Fundamental
    Economics 1B (COECB1-B11) - Fundamental

    Bachelor of Commerce in Marketing Management - Year 2
    Admission Fee (ADMIN3-B00) - Admission
    Finance for Marketing (COMFA2-B22) - Core
    Research Methodology (CORMA2-B33) - Core
    Marketing 2A (COMKA2-B33) - Core
    Advertising and Sales Promotion (COASA2-B44) - Core
    Business Management 2B (COBMB2-B11) - Core
    Marketing 2B (COMKB2-B11) - Core
    Internet Marketing (COIMA2-B11) - Core
    Project Management (COPMA2-B22) - Fundamental
    Data Analytics (CODAA2-B44) - Fundamental
    Business Management 2A (COBMA2-B33) - Fundamental

    Bachelor of Commerce in Marketing Management - Year 3
    Admission Fee (ADMIN3-B00) - Admission
    Marketing of Services (COMSA3-B44) - Core
    Retail Marketing (COMRA3-B44) - Core
    Product and Promotion Management 3 (COPPA3-B33) - Core
    Business Management 3A (COBMA3-B33) - Core
    Business Management 3B (COBMB3-B11) - Core
    Strategic Marketing (COSMA3-B11) - Core
    Research Final Project (CORFA3-B22) - Fundamental
    Business Ethics (COBEA3-B22) - Fundamental
    Research Design (CORDA3-B44) - Fundamental
    Work Integrated Learning (Commerce) (COISA3-B32) - Fundamental
    Research Literature Review (CORLA3-B33) - Fundamental
    Research Data Collection and Analysis (CORCA3-B11) - Fundamental