Bachelor of Commerce in Marketing Management

Programme overview:

Bachelor of Commerce in Marketing Management next start date Next start date: 15 May 2023
26 July 2023
10 October 2023
21 February 2024
Next Orientation Date: 8 May 2023
Bachelor of Commerce in Marketing Management study mode Campuses:

Remote and distant students join a campus where the programme is offered
Bachelor of Commerce in Marketing Management duration Duration:
Minimum: 3 years
Maximum: 5 years
Bachelor of Commerce in Marketing Management support Support: Fully supported

Programme details:

NQF Level 7 | Commerce and Law | Degree | SAQA ID 48822

Do you know your market? The Bachelor of Commerce in Marketing Management prepares you for work in the exciting world of marketing and is an excellent foundation for careers in commerce, retail and advertising.

You will develop broad and intense theoretical and practical understanding of the marketing environment, consumer behaviour, market research and marketing management. The core subject areas include Business Management, Economics and pure Marketing, as well as more specific marketing modules such as Internet, Retail and Channel Marketing and Product and Promotion Management. Because of our qualification’s unique emphasis on application, you will also select, conduct and present a research project and complete Work Integrated Learning (WIL) in your third year. Over and above these core modules, you will cover equally important topics like Business English, Computer Skills, Financial Accounting, Project Management and Research Methodology.

We attribute much of the success of our degree programme to our unique limitless learning approach, which consists of interactive lecture-led learning, smaller classes and the use of technology. We have highly dedicated and experienced teaching staff and a curriculum that is relevant, career orientated and ahead of trends. This blended approach ensures that you gain essential skills for the modern workplace, such as critical and innovative thinking, self-management, collaborating in teams and communicating effectively.

More information:

Entry requirements
• You need a South African National Senior Certificate (NSC) with Bachelor degree entry or an equivalent foreign secondary qualification on an NSC level with Bachelor degree entry approved by Universities South Africa (USAf).
• If you have an international school-leaving certificate, you need to provide a certificate of exemption issued by Universities South Africa (USAf).
• You should have successfully completed the relevant Eduvos foundation programme. On successful completion of the foundation programme, students are required to apply to Universities South Africa (USAf) for a certificate of exemption in order to be admitted to a degree programme.
• You should have successfully completed a relevant higher certificate qualification. On successful completion of the higher certificate, students are required to apply to Universities South Africa (USAf) for a certificate of exemption in order to be admitted to a degree programme.
• You need 25 or more Eduvos points.
From R63 600 per year (based on full settlement payment option) - excluding hardware/software requirements. Please consult the fee structure for additional information.
Programme accreditation
• Accredited by the Higher Education Quality Committee (HEQC) of the Council on Higher Education (CHE).
• Registered with the South African Qualifications Authority (SAQA)
Possible career options
Find a balance between creativity and business success.

The career choices for you, as a Bachelor of Commerce in Marketing

Management graduate, are varied and employment options include:
• Advertising: sales, consulting, management 
• Marketing: analysis, consulting, management
• Media planning
• Research
• Sales
• Market Research
This qualification is offered at the following campuses



International students

International students are welcome to apply for this programme.

For international student requirements please kindly check International Students Admissions

Calling all students from Angola, Bahamas, Bahrain, Bangladesh, Barbados, Belize, Botswana, Brunei, Burundi, Cambodia, Cameroon, Canada, Colombia, Cyprus, Democratic Republic of Congo, Dominica, Eritrea, Eswatini, Ethiopia, Fiji, Gabon, Gambia, Ghana, Grenada, Guyana, India, Ireland, Israel, Italy, Jamaica, Jordan, Kenya, Kiribati, Kuwait, Lesotho, Liberia, Malawi, Malaysia, Maldives, Malta, Marshall Islands, Mauritius, Micronesia, Mozambique, Myanmar, Namibia, Nauru, Netherlands, Nigeria, Oman, Pakistan, Palau, Papua New Guinea, Philippines, Qatar, Rwanda, Saint Lucia, Samoa, Seychelles, Sierra Leone, Singapore, Solomon Islands, South Africa, South Sudan, Sri Lanka, Sudan, Swaziland, Tanzania, Tonga, Trinidad and Tobago, Tuvalu, Uganda, Uganda, United Arab Emirates, United Kingdom, United States, Vanuatu, Zambia, Zimbabwe.

Qualification structure
Year 1
Students are introduced to the basic principles of marketing. Computer literacy and various introductory business skills modules are included in the curriculum.
• Business English
• Business Management 1A
• Business Management 1B
• Computer Skills
• Consumer Behaviour
• Economics 1A
• Economics 1B
• Internet Marketing
• Introduction to Financial Accounting
• Marketing 1
• Quantitative Techniques
Year 2
Students develop an intermediate level of knowledge and skills in marketing.
• Advertising and Sales Promotion
• Business Law
• Business Management 2A
• Business Management 2B
• Economics 2A
• Economics 2B
• Marketing 2A
• Marketing 2B
• Marketing Research
• Project Management
• Research Methodology
Year 3
Students acquire the skills to analyse and evaluate information and processes.
• Business Ethics
• Business Management 3A
• Business Management 3B
• Strategic Marketing
• Finance for Marketing
• Marketing of Services
• Product and Promotion Management 3
• Retail Marketing
• Research Project
• Work Integrated Learning (WIL)